How This Mompreneur Works 8 Hours a Week and Still Makes Sales

Ever feel like you’re working nonstop on your business but not actually moving forward? 

In this episode, I’m breaking down exactly how I run my business in under eight hours a week without sacrificing sales, growth, or client satisfaction. 

Spoiler: It’s NOT about luck or cutting corners. It’s all about building a business that fits your life—not the other way around. 

I’ll share the systems, strategies, and smart tools I use so you can do the same!

💡 What You’ll Learn in This Episode:

• Why hustle culture isn’t the key to business success (especially for moms!)
• How I make sales and serve clients while homeschooling my kids and enjoying “Field Trip Fridays”
• The key mindset shifts that helped me ditch the burnout cycle
• My top strategies for making every piece of content count (no more guesswork!)
• The tools that save me hours each week and keep my business running on autopilot

🛠️ Tools & Resources Mentioned:

(Please note: Some of the links below are affiliate links, which means I may earn a commission if you make a purchase through them—at no extra cost to you. I only recommend what I genuinely use and love!)

• Metricool: For easy, glitch-free post scheduling and user-friendly analytics. Try Metricool here
• Liz Wilcox's Email Marketing Membership: Fun, engaging email templates that save time and brain space. Check it out here
• Copy Classroom with Stacy Braga: Get your copy reviewed for higher conversions. Learn more here
• CapCut: Fast, simple reel editing with auto captions. Download CapCut here
• Descript: Streamlined podcast and video editing with AI features. Explore Descript here

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Transcript

Sydney: 1:04

If you've ever felt like you are constantly working on your business, but never actually getting ahead. This is the episode for you because here's the thing working more hours does not necessarily equal making more money. I run my business and. Less than like eight hours a week, somewhere around there. And I still make sales, grow my audience and serve my clients. And it's not because I'm cutting corners or getting lucky it's because I've built my business around my life and not the other way around. In this episode, I'm going to share how I do that. So you can implement some of these things as well. So right off the bat, I want to let you know, I absolutely hate hustle culture. I hate it so much. My whole life is not about working and grinding or whatever. That's not for me. I homeschool my kids. Which doesn't take a ton of time during the day because they're so young and there's only three people as opposed to managing an entire classroom. So we spend a lot of the day playing and doing fun stuff. And every other Friday we have field trip Friday. So we go to the zoo, we go to museums, we go to aquariums, whatever sounds fun. And while we're out, I'm still making sales. Because the work I have done is continuing to bring in revenue without me having to be there. I see so many business owners, especially moms stuck in the cycle of doing more because they think that is the only way to grow. They think more posts. Equals more engagement or more hours equals more success. Which can be the case and absolutely can be like the more time you put into it, the more you get out of it, if you're doing the right things, but it doesn't have to be, you don't have to spend as much time. To be successful if you're doing the right things in the right way. So when we get stuck on that hustle and grind of work, it leads to burnout. You spend so much time. On certain tasks that you skip out on other ones. You feel guilty when you're not working. So you're constantly half present with your families. And honestly, that's not the kind of business I ever want to build. Instead of focusing on working more, I focus on systems so I can automate as much as possible. So I'm not tied to my laptop. I focus on strategy. So I make sure that each piece of content. That I'm putting out there actually works for me and my business. Which saves me a ton of time and gets me more sales. And then I also look at the tools I'm using using tech that saves me time instead of adding more work. So I want to talk about how I am able to work so few hours while still managing my business and the memberships and other clients' accounts, all the things. So I honestly I mostly use the post prompts that I share with my members to use every week, which saves me a ton of brain space. And then I just have to strategize it for where I'm at with my business and my followers. And, you know, kind of tailor it to me, but having that plan of what to post for myself and clients. Like I said, just saves a ton of brain space. So I'm not spending hours each week trying to figure out what to post. I'm not doing it the hard way. I have a clear plan. I'm not doing a bunch of guesswork or brainstorming. And I batch out as much stuff as I can and schedule it ahead of time. So I don't have to show up live, and I do this for again, myself and my clients. I batch schedule them in metricool. Which is very easy to use and much less glitchy than like the Metta business suite. And if you only do it for one account, like one business it's free. So highly recommend. I also love the way they put their insights together. They're like data analytics stuff. It's much easier to read than on Instagram itself. And being able to schedule things ahead of time, just lets me show up without being tied to my phone. Which I love. Emails, a lot of online businesses as you should are using emails. For marketing and for weekly newsletters, I joined a membership. It's Liz Wilcox's email marketing membership. It takes literally minutes to pull up one of her templates and make a newsletter and draft it and schedule it. And I love it. It's so easy. They're really fun and engaging. And it's again, saves me a bunch of time and brain space, which is my dream here. So if email writing stresses you out, if you're not sure how to nurture your audience via email or what to do with your email list? Once you have one, definitely check out. The email marketing membership. I will put a link to it in the show notes. Now for the bigger things like writing email funnels, writing copy for sales pages. I am in a membership for that as well, because even though I am a solo preneur, it's important to have support in different things, especially where you're not an expert. And I am in copy classroom with Stacy Braga. She was on the podcast as a guest, a few episodes back, but. I am able to get all of my copy reviewed by her. And it is uh, may saying seriously, my conversion rates on copy have gone up so much. Because of this, it is absolutely worth every penny and I highly, highly recommend it. Because good copy equals more sales. So this lets me write less, but sell more knowing I have good copy that works and I can reuse it in other ways. Or if I write new copy, I can just have her review it to make sure it's as good as it needs to be. Something. I hear people say takes a ton of time is editing their reels. Use cap cut. It's very easy. Saves me a ton of time. There's templates on there. And adds auto captions for you that I like better than the one in Instagram. Although Instagram is com or Metta, I suppose, is coming out with their own video editing app for reels. I believe it's called edits. You can get on the wait list for it now, but I don't think it comes out until March. I'm not sure which day exactly. But it looks pretty cool and I am excited to check it out, but knowing Metta, there's probably going to be glitches. But cap cut is fast and easy and works really well and definitely recommend. Cause editing doesn't have to be complicated and it doesn't have to take hours. And cap cup does make just super fast and easy. Now, when it comes to this podcast, or if I'm doing any masterclasses for my membership or trainings, things like that. I use a program called descript to edit again, super fast and easy. I can just like delete words in the transcript and it'll delete the audio or video or whatever it is. I'm editing. It uses a lot of AI features to like, make the sound better and to cut out retakes automatically and cut out filler words. So I'm not saying I'm and like every five seconds. It makes the editing process so, so fast and so, so easy. It cuts that time, way down. So. I love it. 10 out of 10. So when I'm able to use these things to make my systems work easier and my strategies more powerful. It means that when my kids wake up, I'm not stressed about getting work done. When we're going on a field trip Friday, I'm not glued to my phone. I'm able to be present and like hang out and learn about whales or giraffes or whatever it is that we're doing right along with them. It means that I'm able to find time to do the things I want to do without feeling like I should be doing something for my business. Because it's just running in the background ready to go. Because that's really the best part. Like I'm still making sales. I love getting those Stripe notifications on my phone while I'm feeding giraffes at. Wild and Nova Or in on a park bench, watching my kids go down the slide for the 15th time in a row. Because when you set up your business to work for you, you don't have to constantly be working. So if Instagram or your business is feeling just like an endless hamster wheel here is what I want you to know. More hours does not necessarily equal more success. Having systems and strategy in place will save you a ton of time and brain space. And smart tools lets you automate and simplify it without sacrificing results. So take a look at like where you're spending your time and your business and really think about how you can automate. What you can strategize and turn it more into a system rather than feeling like there's constantly stuff for you to do, and you have to be glued to your phone or your laptop to get it all done. And all of the things I mentioned, I will put links for in the show notes. If you want to check them out they really have made a big difference for me, and I would never recommend something that I would not stand behind 200%. So check out the show notes for links to all of the apps softwares memberships that I mentioned. And remember. You don't necessarily have to do more, to get more results. You just have to have the right strategy, the right tools and systems set up that lets you focus on what actually moves the needle and cut out the noise. So you can have time to live your life. And not just be working constantly. If you have a tool or membership that has made your business more simple to run, more effective that you want to share with others that I can share for you. I would love it if you. DMD it to me on Instagram so I could share it with others, or if you hit the, send us a text, little. Thing at the top of the show notes. Let me know there what it is so I can share that with other mompreneurs as well. I would absolutely love that and I'm sure the rest of my audience would as well. If you do DME on Instagram, my handle is ass socially dot yours dot strategist.