Stop Chasing Instagram Trends, Start Using Them Strategically

Put a finger down if you've ever scrolled through Instagram, saved a bunch of trending audio clips, and created Reels you thought would crush it—only to be met with crickets in the comments. 

Sound familiar? Here’s the truth: chasing trends isn’t the key to growing your business. Strategically using trends is.

In this episode of Mompreneur Mastery, I’m sharing my no-fail system for finding and using trending audio in a way that actually works for your business—no endless scrolling, no random guesses, and no wasted time.

I’ll teach you:
✅ A quick, no-scroll method to find trending audio in under 5 minutes.
✅ Why trends only work when they’re part of a bigger strategy.
✅ How to use trending audio to move your audience through my 5 Steps to Sales framework, turning curiosity into connection and connection into sales.

 Mentioned in This Episode:

Master the 5 Steps to Sales on Instagram: Click here to learn exactly what to post to guide your followers through the buyer journey and turn them into loyal customers.

Take the guesswork out of your Instagram strategy with on-trend post prompts, links to trending audio, and step-by-step guidance inside the Content Clarity Collective 

Join Content Clarity Collective and get weekly, strategized post prompts for a sales-focused content plan you don't have to take the time or brain space to plan out yourself

Music courtesy of Pixabay

Transcript

Sydney: 0:39

Put a finger down. If you have scrolled through Instagram, saved a bunch of treading audio clips and created reels with it thinking, oh my God, I love what this business did with this audio. And then you got crickets in the comment section. Or maybe you just had no idea how to use them. I have a secret for you that might make you feel a little better about that. Chasing trends is not the key to growing your business on Instagram. Strategically using trends is. So today I'm going to share my no-fail system for for finding trending audio without endlessly scrolling that actually works for your business. Like I said no more endless scrolling, no more guessing games. No more wasting time on trends that don't actually align with your goals. So that you know how to use trending audio as a tool, not a huge time. Suck. So you can grow your business and actually make sales on Instagram with less stress and more strategy. All right. You know me, I am all about a good carousel. I like reels. I appreciate reels. I hate filming them. I do. I think they're really great. I love watching them. When I do look like a normal person, I'll film some. It's just not super often that that happens. And I know trending audios are super fun and it's a fun thing to like hop on a trend. I'm not saying trends or evil or anything. I'm just saying. That. Hopping on a trend because it's a trend is not the same as aligning a trend with your Instagram strategy so that it actually helps your business. Right. You can get a whole bunch of reach from a trend, but if the reach isn't from your target audience, it doesn't really matter. You can get a whole bunch of likes from hopping on a trend reel, but again, if the likes aren't from your target audience, it doesn't really matter. And you could have a video go viral because you hopped on a trend, but if it doesn't end in sales, because it didn't go viral within your target audience. Or if you don't have a strategy to back it up to lead to sales, because it's super rare that someone is going to see one post and be like, yes, let me buy from you kind stranger on the internet. Once again, it doesn't really matter. And I know you don't have time to waste because I also don't have time to waste. So. Let's talk about how to find audios without wasting time scrolling endlessly. Finding audios that will work for us and aligning it with our Instagram strategy so that it does actually support our business. I want you to get that visibility and growth, but I want to do it in the right way where it aligns with that strategy. For sales aligns with the five steps. Two sales framework that I teach. So again, we want to use trends to amplify your strategy, not distract from it. Trends shouldn't be the goal. We want it to be a tactic within the strategy itself. But we don't want to ignore trending audio altogether. Like this isn't to say trends are bad or anything. Trends are great. The algorithm loves trends, trending audio can help your content get seen by more people. It gives you more reach it, boosts your brand's visibility. It's also a great way to show a bit more of your personality showing up on screen and showing your personality in that way as a way to create more connection and get more engagement with your audience much more so than you can in a carousel. It's a lot easier in a real where you're. Face-to-face people connect with people. So it's really great for that. So it's just a good way to stay at the top of your followers feeds. It can also really help simplify content creation if you've ever stared at the blank canvas screen in front of you being like, oh my gosh, what the heck do I even post seeing a trend that you can identify with? And knowing that it's something your audience would like, it can take a lot of the guesswork out of that. And, you know, I'm all about simplifying things, especially content creation. So reels can be really great for that. But again, here's the key. It is not about what's popular. It is about what works for your business. Trending sound, a trending reel should compliment your message. Not overshadow it. Now let's talk about finding trends. If you don't know when you're scrolling the reels tab on the app any audio listed at the bottom with like a little arrow next to it. The arrow means is trending. So you can scroll and save audios. Or the reel itself that you want to use? I highly recommend setting a timer. So you don't get sucked into that, but spend way too much time just scrolling and giggling and double tapping. Instead of actually working. Because yes, Instagram is work. Instagram has another really easy way for you to find trending audio. You can just go to your profile. Tap on that professional development button, scroll down mostly to the bottom. There's going to be a line that says trending audio, tap it. And it'll show you the top trending adios of the day. You can tap on the audio, see how people are using it. See if it aligns with your brand voice, your business, your goals. And save it or create a real right then and there. Okay. It's that simple. Now you can have a curated list of trending sounds without losing an hour of your day. But before you choose an audio, ask yourself, does this align with my message? does It align with whatever step I am on in my five steps to sales framework. This is your first time listening to mompreneur mastery. The five steps to sales on Instagram strategy is something that I teach. I use, I use for my clients and I teach everyone in my memberships, everyone that works with me. The first step is growth. Having the right audience. The second step is engagement. Starting to get to know each other boosting your visibility by getting that engagement. Step number three is connection fostering, a deeper connection, focusing on your unique selling proposition. Highlighting that you really understand their pain points, where they're coming from. Step number four is building trust, showing that you and your offers deliver the promise that you say it will. And step number five is actually promoting, inviting them to buy your offer by focusing on the transformation and not the deliverables so that we can do it in a more heart-centered less icky, pushy way. If you want the full training. For how the strategy works, what to post for each stage. How often to do it, head to the link in the show notes for more information on the five steps to sales on Instagram strategy. But basically. Using trending audio works best when you align it with that strategy to make sure that your trends work for you at every stage, they can really help you get from one step to the next. I'm all about posting with purpose. So we're not wasting time and we're actually getting results. So trending audio is super fun, but if it's not serving a specific purpose, And aligning with that five steps to sales strategy. It's just noise. It's just random stuff on your feed that doesn't really help you get to that next step or that last step of sales. So every piece of content should really be a part of your bigger plan. Trends should amplify your goals, not distract from them Using trending audio, just for the sake of it can throw off your audience. It can take you longer to get to that next step in the five steps to sales strategy. So think about what step you're on. Think about how you can use the trending audio to help you get your customers on that step as well. So you can plan for the next one and eventually get to sales. When you can use trends to align with your message and your strategy, they become a tool to reinforce your brand and your business not take away from it. Because your content has a job. Every post you create as part of the customer journey for your audience, maybe it's to attract new followers, maybe you're working on building engagement, starting to form a relationship. Maybe you're working on deepening that connection. Or building trust or actually promoting when you can align trends with that strategy, they become part of that journey. It's not just a random pit stop in their feed. And if you're anything like me, You're super freaking busy. It might be hard for you to time. to shower by yourself without a kid interrupting or just finish your morning coffee. You don't have time to waste on content that isn't going to deliver results for your business. Like vanity metrics are fun and super validating. But we want results for our business, not just from the algorithm. Aligning trends with your business strategy ensures that you are maximizing the impact of every post. Which ultimately saves you a ton of time and a ton of effort. And brings in more consistent sales for you and your business. So make sure when you are looking either in that trending audio section, under professional development on your profile or scrolling the Instagram reels tab on the app. Make sure you can apply the trend. To whatever stage of the strategy, you're on. Make sure it's on brand for your voice, your messaging, your business. And also click on the audio and scroll through a couple of the trends and make sure that people in your audience. Would have seen this trend before and would understand it. Non followers that are in your target audience, not just random people on the internet, right? Cause we don't super care about random people on the internet. To Connect with and sell to people in our specific target audience. So making sure that the trends we're using is something that will resonate with them at something. That they will be familiar with is a good way to do that. I also want to add, Not every real you do has to be a trend. But that's a whole nother topic for a whole other day. Just make sure that you are looking at trending audio through the lens of your goal and that five steps to sales strategy. So that it stops being just another thing to check off your list and it is more of a tool to build momentum and move your strategy forward. So you end up getting more sales from Instagram. Isn't just about being trendy. When you're a business, it's also about being intentional. And if all of this. Just like too much for you, you do not have the time or the brain space with everything else on your to-do list. I totally get it. And I can help you to take. This entire thing off your plate for you. I have a membership called content clarity, collective, and every week members get a list of. On-trend post prompts. Including links to trending audio when applicable. That is designed to save busy mompreneurs time and they are pre strategized with guidance on how to complete the post so that you can still. Get more sales for your business while following the five steps. to sales. Instagram strategy. check out the link in the show notes. And let me take the guesswork out of your Instagram strategy for you.