Mompreneur Mastery: Simple Instagram Strategy for Busy Moms

The No-Nonsense 2025 Instagram Guide for Mompreneurs

Sydney O'Brien Season 1 Episode 70

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Instagram rolled out a wave of updates in 2024—some useful, some forgettable. In this episode, I break down the key features that actually deserve your time, how to use them with intention, and the strategies I’m focusing on to make Instagram work smarter, not harder, in 2025. If you’re feeling overwhelmed by all the features and trends, don’t worry—I’ve got you covered with practical advice to simplify your approach while still getting results.

From trial reels and carousel upgrades to phasing out hashtags and rethinking DM strategies, I dive into what works and what doesn’t. Plus, I share the shift I’m making in my own business toward promoting low-ticket offers and how that’s driving better sales conversions. Tune in for actionable tips to help you show up intentionally on Instagram in 2025 and build a business that fits your life.

Timeline of Highlights:

  • [1:15] - Why Instagram updates in 2024 were a mixed bag.
  • [3:40] - The pros and cons of Instagram’s trial reels feature 
  • [7:15] - Exciting carousel upgrades: adding music and doubling the slide limit for better engagement.
  • [10:30] - Hashtags are out, keywords are in—what this means for your Instagram strategy.
  • [13:45] - How DM organization tools can streamline your sales process.
  • [17:20] - My 2025 focus on intentional Instagram strategies: promoting low-ticket offers and simplifying sales funnels.
  • [21:50] - Why prioritizing intentionality can make your Instagram strategy more effective.

Links & Resources:


If this episode helped you rethink your Instagram strategy for 2025, don’t forget to rate, follow, and review the podcast! Share it with your fellow business owners who are ready to make Instagram a tool that works for them—not the other way around. Let’s make 2025 your most intentional (and successful) year yet! 🎉

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Music courtesy of Pixabay